Strategic direct marketing programs to obtain leads and donations are one of our key offerings. We have in-depth experience in all forms of direct marketing, including direct mail and telefundraising programs. In addition, we provide advice on public relations, advertising and promotions.
Appeals are a vital component of fundraising. FAMS takes a leading role in strategic development, creative content, list recommendations, database selection, implementation, follow-up procedures, timing, income projections and budgeting.
FAMS tailors bequest marketing strategies to identify, confirm, upgrade and nurture bequest leads, as well as to reduce future attrition. We also assist with implementation and ongoing management including database selection and segmentation, creative development, production and telemarketing.
We consider it vital to establish strong links with legal and financial professionals to actively promote bequest programs. FAMS provides the guidance, contacts and strategies needed for successful solicitor programs.
FAMS has worked with some of Australia’s best-known charities, assisting with fundraising staff selection, training and board coaching.
As well as conducting initial fundraising training for new staff, we also provide ongoing monitoring and mentoring of new and existing staff and board members.
FAMS provides bequest marketing and major gift training workshops as well as all training materials. Topics cover all aspects of the fundraising mix, giving your staff the support and knowledge they need to fundraise successfully.
FAMS also provides individual coaching for fundraising staff, equipping them with the tools and the confidence to carry out their roles effectively. This can involve either on-site or face-to-face sessions with relevant staff members but phone support is also an integral component of our coaching and mentoring services.
Telefundraising campaigns are very effective in capturing, converting and confirming fundraising leads as well as in helping to strengthen the relationship between your organisation and existing donors and supporters.
FAMS has had many years experience with call centres and will provide strategies to generate leads, cash conversion to regular giving, obtain bequest confirmations and increase your bequest income into the future.
Who is the customer?
FAMS has a philosophy of care and we believe the only way to improve relationships with customers and clients is to have a code of customer service that is second to none. We can provide you with personalised service to help your team improve their sales to your customers.